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Friday, 19 April, 2024
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Ben Baker

With more than a quarter century of helping his clients communicate effectively through change, I am passionate about learning about, dissecting, cultivating and telling your story with you. I believe that change happens because people are bought into why something must change, and leaving the how up to the individual. It is about letting people understand what the goals are and why. Change happens not only by understanding what achieving those goals enables you to do that you cannot do now, but realizing what the ramifications are of not achieving those goals. Our E-book “Ten things to consider before you instigate change" pdf can be downloaded here: https://yourbrandmarketing.com/wp-content/uploads/2022/11/Ten-things-to-consider-before-you-instigate-change.pdf

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Weaponised double aged sword

Weaponised double aged sword. Weaponised Internal Communication. Communication is the double-edged sword. It brings people together, but unfortunately, it can also tear people apart.As organisations, we must consider how people use communications and why. We...

Are you ready for that punch in the mouth?

Are you ready for that punch in the mouth? “Everyone has a plan until they get punched in the mouth.” Mike Tyson I cannot tell you how many times I have seen plans fail. People and companies assess...

Paint a picture in their mind’s eye

Paint a picture in their mind's eye. Here is an experiment for you. Take five or ten people you know, show them the image at the top of this article and have them describe it...

Look who is turning four

Look who is turning four. The Maverick Paradox Magazine is now a precocious four-year-old.   This deserves a celebration. It is standing and walking independently and has found its voice. It is starting to discover what it...

Who broke my magic wand?

Who broke my magic wand? Remember when you started your company? You were small, agile, and excited. You had a small staff that understood and believed in your mission, vision, mandate, and goals as you...

Exploring the Ramifications of Unexplained Shelved Projects

The Silent Impact: Exploring the Ramifications of Unexplained Shelved Projects. There is a big difference between analysis paralysis and doing nothing deliberately. As I wrote in my June article this year, "Stop Wringing Your Hands," most...

From Rhetoric to Reliability

From Rhetoric to Reliability: Crafting a Trustworthy Identity in the Age of Information. How we describe ourselves is irrelevant if no one believes us. Way too many leaders and organisations try to tell a story about...

From Assumptions to Alignment

From Assumptions to Alignment: Transforming Change with Effective Communication. Most change initiatives fail because of ineffective communication.   Organisations look at change strictly from a process and procedural point of view and negate the fact that it takes...

Creating aspirational change without trepidation

Creating aspirational change without trepidation. Change is something most face with trepidation. We are not comfortable with the unknown and unwilling to replace the comfort of the understood and accepted.  The challenge is the world is continually...

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Talent, Leaders and Culture are rewarded. When you boil it down, culture is essentially a summary of the positive behaviours that are rewarded and maybe even more importantly, the less-than-ideal behaviours that are...

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