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Ben Baker

With more than a quarter century of helping his clients communicate effectively through change, I am passionate about learning about, dissecting, cultivating and telling your story with you. I believe that change happens because people are bought into why something must change, and leaving the how up to the individual. It is about letting people understand what the goals are and why. Change happens not only by understanding what achieving those goals enables you to do that you cannot do now, but realizing what the ramifications are of not achieving those goals. Our E-book “Ten things to consider before you instigate change" pdf can be downloaded here: https://yourbrandmarketing.com/wp-content/uploads/2022/11/Ten-things-to-consider-before-you-instigate-change.pdf

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Time for Maverick to Head to School

Time for Maverick to Head to School. The Maverick Paradox Magazine just turned five, and like most five-year-olds, it is time to head to school. It may be Kindergarten, but as Robert Fulghum wrote that is...

Circling the Sun: Leadership and Change

Circling the Sun: Lessons from 17 Years of Leadership and Change. Every culture has a new year.  Many celebrate it at the turn of the sweep hand one second past Midnight on December 31st, rolling...

Why Saying the Right Thing Isn’t Always Enough

The Communication Trap: Why Saying the Right Thing Isn’t Always Enough. I have a saying that plays repeatedly in my head, “Just because we can, should we?” This article in Inc. Magazine vividly contrasts two conversations...

Presenting change or a risky scheme?

Are you presenting a useful change or a risky scheme? A few months ago, I read an article by Seth Godin, "The Challenge of a Risky Scheme." This got me thinking: in business when presenting...

What does privacy really mean?

What does privacy really mean? The biggest rage on LinkedIn at the moment, and there are lots of them, is that LinkedIn and their parent company Microsoft are collecting data from users on LinkedIn to...

Are you able to share your dream?

Are you able to share your dream? We all have dreams. Some are larger and more profound than others, but ultimately, we all dream. We wish for a better tomorrow than today, hoping for the...

Leadership is not a business card

Are You a Leader? Leadership is not merely a business card title but an attitude permeating every action and decision. Unfortunately, many consider themselves leaders based on their position within an organisation. Still, when they ask...

The Battle for Trust in Digital Dialogue

AI and Authenticity: The Battle for Trust in Digital Dialogue. Dove has done it again. Their latest foray into their self-esteem project boldly states that “by 2025, Artificial Intelligence (AI) is predicted to generate 90%...

What are you doing about a 22% job approval?

What are you doing about a 22% job approval? HRD wrote an article earlier this year, "Alarming low: Only 22% of employees satisfied with their jobs." This leads me to question whether the work itself or...

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