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Wednesday, 29 November, 2023
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Ben Baker

With more than a quarter century of helping his clients communicate effectively through change, I am passionate about learning about, dissecting, cultivating and telling your story with you. I believe that change happens because people are bought into why something must change, and leaving the how up to the individual. It is about letting people understand what the goals are and why. Change happens not only by understanding what achieving those goals enables you to do that you cannot do now, but realizing what the ramifications are of not achieving those goals. Our E-book “Ten things to consider before you instigate change" pdf can be downloaded here: https://yourbrandmarketing.com/wp-content/uploads/2022/11/Ten-things-to-consider-before-you-instigate-change.pdf

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From Rhetoric to Reliability

From Rhetoric to Reliability: Crafting a Trustworthy Identity in the Age of Information. How we describe ourselves is irrelevant if no one believes us. Way too many leaders and organisations try to tell a story about...

From Assumptions to Alignment

From Assumptions to Alignment: Transforming Change with Effective Communication. Most change initiatives fail because of ineffective communication.   Organisations look at change strictly from a process and procedural point of view and negate the fact that it takes...

Creating aspirational change without trepidation

Creating aspirational change without trepidation. Change is something most face with trepidation. We are not comfortable with the unknown and unwilling to replace the comfort of the understood and accepted.  The challenge is the world is continually...

Technology is a tool without morals

Technology is a tool without morals and values. Everywhere you turn today, you hear about AI and ChatGPT. People are either extolling the virtues of both or saying that it is the first step to a cybernetic...

Seeking validation not advice?

Why do we ask for advice when all we seek is validation? A little while ago, someone approached me with two covers for their new book. They asked for my opinion as to which one I...

Stop wringing your hands

Stop wringing your hands and do something. Recently I read a Forbes article that went on and on stating statistics about how burned out executives were at the office, but seemed to offer little advice...

We don’t care about your data

We don't care about your data. A few weeks ago, I was watching the video of MOHAMMED QAHTANI: The Power Of Words. Mohammed is the 2015 Toastmasters World Champion, and his speech resonated with me. In...

Words matter! Yes they do

WORDS MATTER! WORDS MATTER! How people perceive us and our ideas are coloured by what we say and how they align with our actions and intent. Most of us do not have ill intent. We do not...

Four-Day Work Week a Utopia?

Is the Four-Day Work Week Truly Utopia? There is no question that the world changed in March 2020. The work dynamic we all knew and lived by was thrown on its head, and a new...

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