I have been in business for nearly 20 years, providing training, facilitation and support to enable my clients to grow and develop their businesses. With a background in big brand marketing, I set up Break for Growth to help owners of SMEs apply Coca-Cola quality marketing principles to achieve commercial success.
At the heart of all good marketing is an understanding of what motivates people to behave as they do – and this fascinates me. By understanding this, it is possible to professionally influence their behaviour for mutual benefit. Many studies have proven the correlation between people skills and career and commercial success. However, evidence of poor leadership and people skills is all around us – and UK productivity statistics highlight the pressing need to address this.
A year ago, therefore, my husband and I re-launched Break for Growth to specialise in commercial training and development with a difference. Focussing on people skills and their role in commercial success, our practitioner-led training is peppered with real life examples to bring learning to life. Through such training and support, we can help play our part in helping owners of SMEs – and their teams – grow their capabilities in this critical area of business success.
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