4.4 C
London
Tuesday, 22 September, 2020

Cathy Rhodes

I have been in business for nearly 20 years, providing training, facilitation and support to enable my clients to grow and develop their businesses. With a background in big brand marketing, I set up Break for Growth to help owners of SMEs apply Coca-Cola quality marketing principles to achieve commercial success. At the heart of all good marketing is an understanding of what motivates people to behave as they do – and this fascinates me. By understanding this, it is possible to professionally influence their behaviour for mutual benefit. Many studies have proven the correlation between people skills and career and commercial success. However, evidence of poor leadership and people skills is all around us – and UK productivity statistics highlight the pressing need to address this. A year ago, therefore, my husband and I re-launched Break for Growth to specialise in commercial training and development with a difference. Focussing on people skills and their role in commercial success, our practitioner-led training is peppered with real life examples to bring learning to life. Through such training and support, we can help play our part in helping owners of SMEs – and their teams – grow their capabilities in this critical area of business success. https://www.linkedin.com/company/19059912

More Articles

Kindness Makes Commercial Sense

Kindness Makes Commercial Sense. As we turn our attention to getting back to the “new normal” - whatever that looks like - we are asking our teams to navigate yet more change. And...

We need hope not hollow excuses

We need hope, not hollow excuses. So lockdown is finally easing – and confusion reigns. From the simple “stay at home” message, we are now faced with a range of confusing rules covering...

Not the Time to Learn Japanese

Why Now Is Not the Time to Learn Japanese. On the recommendation of a good contact, I recently joined a self-help group on Facebook. The chap who runs it has quite a following...

Discover

Trending

The Nothing box – what’s that?

The Nothing box - what's that? It is a term that was made popular by Mark Gungor, in his talk about the...

Redundant at 40 – what happens now?

In this episode Judith Germain speaks to Kay Lundy about what to do if you are made redundant, especially if you are...

Who really cares about the consequences?

Who really cares about the consequences? At the age of 10 David Hahn was given The Golden Book of Chemistry Experiments. By the...

The tale of the professional woman and the amateur mum

Maverick Mothering – the tale of the professional woman and the amateur mum. “The joys of motherhood”. It’s a pat phrase, often bandied...

How to be behaviourally agile

How to be behaviourally agile. In this episode Judith Germain speaks to Kingsley Johnson about how to be behaviourally agile. They also...
We are pleased that you like the material on this page. You cannot, however, copy the content of this page, without attributing the content to The Maverick Paradox Magazine and Judith Germain - Judith Germain who holds the copyright (All rights reserved). You cannot use the information on this website for your commercial purposes.Please refer to The Intellectual Property Rights and the Disclaimer Pages for further information.