Chantal Cornelius

Chantal Cornelius has spent the last 20 years helping coaches, consultants and speakers to grow successful businesses. She is on a mission to stop them from wasting money on their marketing, cutting through the confusion of what marketing will work and the frustration of trial and error. She believes that no one should have to struggle to grow a successful business and in her articles she will show you how to do that.

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Marketing is Not Rocket Science!

Marketing is Not Rocket Science – but it is a bit like running a marathon! For far too many years I’ve heard coaches, consultants and trainers tell me that marketing is rocket science, or that...

Stand out and ditch the USP!

Stand out and ditch the USP! The old fashioned Marketing Experts will tell you that in order to stand out from your competitors, you have to work out your USP – your Unique Selling Proposition....

Still Insisting on Instagram?

Still Insisting on Instagram? For Your Marketing? Every three months I measure my marketing. I look at my list of current clients in my database and check the source – how each one heard about...

Nothing New About Content Marketing

There’s Nothing New About Content Marketing. Recently there’s been a big buzz around ‘Content Marketing’. We’re being told that that we must do content marketing, that it’s the next big thing for marketing and that we’re missing out if we’re not using this great new marketing tool.

Cold calling does it work?

Cold calling does it work? “I hate cold calling. I don’t like picking up the phone and trying to sell my services by cold calling.” If this is something that you’d ever said to yourself or...

Why You Don’t Need Social Media

Why You Don’t Need Social Media to Promote Your Business! “Do I really have to spend time on social media to promote my business?” she asked me. “Should I have a business Facebook page? What...

Is Your Business Really Different?

Is Your Business Really Different? “No one else does what I do; my business is unique.”This is what I hear all the time from businesses that are struggling to grow. They are convinced that they...

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Rethinking Nicotine: Biohacking, and the Female Health Gap

Rethinking nicotine and biohacking. In today's episode Judith Germain speaks to Terry Seal about biohacking, nicotine, and navigating male-dominated industries. Motivated by her experiences with...

Six years in: Why Maverick thinking matters more than ever

Six years in, The Maverick Paradox Magazine reflects on why independent, maverick thinking matters more than ever. Launched just before the pandemic, the magazine continues to provoke Maverick Leadership everywhere -helping leaders, business owners, and the pathologically curious think clearly under pressure and prepare for what comes next.

Conversations That Changed How We Understand Leadership

Eight years, 480+ episodes, and a global audience across 88% of the world. The Maverick Paradox Podcast has become a home for unconventional thinkers, from a corporate spy to two monks, revealing what leadership really looks like under pressure.

Why credit card payment management matters

Why credit card payment management matters for financial success. Credit cards are often seen as either dangerous traps or shiny status symbols. Here’s the twist, though: when used with intention credit cards can become something else entirely. They become tools of strategic power.

Why continuous learning defines managers

Why continuous learning defines today’s most effective managers. The modern business environment particularly in the digital sphere is high-speed and high-stakes. Management is no longer about what you know; it's about how fast you're willing to evolve. Being effective today comes from adaptability as much as your years of experience. That usually entails a relentless commitment to learning.