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Guy Whitcroft

Guy Whitcroft has almost 50 years’ experience across 3 continents covering technical (IT software & hardware), marketing and sales fields, culminating in 30+ years on boards at C-level, mainly as CEO and Interim CEO. He’s worked with businesses of all sizes from start-up to multinational, has started businesses, restructured them and grown them significantly (his largest growth being >100x in revenue, and twice that in profitability). Guy is now bringing his unique set of experience, skills and knowledge to bear helping others, working with select SME clients to build businesses of lasting value.
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Maverick Leadership

The Maverick Board Member: Unlocking Your Company’s Potential

Guy Whitcroft -
The Maverick Board Member: Unlocking Your Company's Potential. “The best executive is the one who has sense enough to pick good men to do what he wants done, and self-restraint to keep from meddling with...
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Maverick Execution

The Maverick Paradox – Beyond OKRs and KPIs

Guy Whitcroft -
The Maverick Paradox - Beyond OKRs and KPIs: Embracing a Holistic Approach for Sustainable Success. Business performance is mostly determined by strategy and how it is implemented. In this regard, Objectives and Key Results (OKRs)...
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Maverick Leadership

The Role of Employees in culture

Guy Whitcroft -
From the Ground Up: The Role of Employees in Building a Strong Business Culture. Company culture is increasingly in the spotlight today as people recognise the very tangible benefits to business of a strong culture....
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Maverick Leadership

Directors – Leaders Not Doers

Guy Whitcroft -
Directors - Leaders, Not Doers - The Importance of Delegating and Empowering Your Team. Many people regard being a director as either a non-job for people who have retired, or are about to, or one...
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Maverick Leadership

Company Culture Impacts Business Strategy

Guy Whitcroft -
How Company Culture Impacts Business Strategy. As author and speaker Simon Sinek says, “Company culture matters. How management chooses to treat its people impacts everything for better or for worse.” And this is the bottom line...
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Maverick Leadership

Culture – Better or worse impact

Guy Whitcroft -
Culture – Better or worse impact for your business. Culture, according to the Cambridge Dictionary, is “the attitudes, behaviour, opinions, etc. of a particular group of people within society.” So, how does this affect a...
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Hacking Your Brain to Control Impostor Syndrome

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Hacking Your Brain to Control Impostor Syndrome “When multiple people believe in you, it might be time to believe them.” – Adam Grant   It is...

From High School Flunk to Multi-Million-Pound CEO

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From High School Flunk to Multi-Million-Pound CEO: My Maverick Journey. If you had told me in school that I wouldn’t amount to much, I...

Black History Month Leadership Heroes

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Black History Month Leadership Heroes. My Caribbean uncle encouraged me to discover the journalist within me! My Black Caribbean great-uncle, Sir Joseph Nathaniel France,...

Leveraging the GC Index® – driving impact

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Leveraging the GC Index® - driving organisational impact - A Conversation with Judith Germain. In this Short Talk episode Nathan Ott, CEO of the...

Finalist – Leadership Excellence

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Finalist - Leadership Excellence. The Institute of Leadership is a prestigious organisation who is determined to inspire great leadership everywhere. It is the professional...

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