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Guy Whitcroft

Guy Whitcroft has almost 50 years’ experience across 3 continents covering technical (IT software & hardware), marketing and sales fields, culminating in 30+ years on boards at C-level, mainly as CEO and Interim CEO. He’s worked with businesses of all sizes from start-up to multinational, has started businesses, restructured them and grown them significantly (his largest growth being >100x in revenue, and twice that in profitability). Guy is now bringing his unique set of experience, skills and knowledge to bear helping others, working with select SME clients to build businesses of lasting value.
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Maverick Execution

Future-Proof Your Business

Guy Whitcroft -
Future-Proof Your Business: The Crucial Role of Succession Planning. What would happen to your business if you were suddenly unable to lead it? What would happen if one of your key staff members left suddenly? Some...
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Maverick Leadership

Addressing Director Toxicity on Company Boards

Guy Whitcroft -
Addressing Director Toxicity on Company Boards. The increasing level of scrutiny that boards and their directors face has highlighted a concerning trend: rising director toxicity. PwC’s 2023 Annual Corporate Directors Survey showed that nearly half...
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Maverick Leadership

The Maverick Board Member: Unlocking Your Company’s Potential

Guy Whitcroft -
The Maverick Board Member: Unlocking Your Company's Potential. “The best executive is the one who has sense enough to pick good men to do what he wants done, and self-restraint to keep from meddling with...
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Maverick Execution

The Maverick Paradox – Beyond OKRs and KPIs

Guy Whitcroft -
The Maverick Paradox - Beyond OKRs and KPIs: Embracing a Holistic Approach for Sustainable Success. Business performance is mostly determined by strategy and how it is implemented. In this regard, Objectives and Key Results (OKRs)...
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Maverick Leadership

The Role of Employees in culture

Guy Whitcroft -
From the Ground Up: The Role of Employees in Building a Strong Business Culture. Company culture is increasingly in the spotlight today as people recognise the very tangible benefits to business of a strong culture....
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Maverick Leadership

Directors – Leaders Not Doers

Guy Whitcroft -
Directors - Leaders, Not Doers - The Importance of Delegating and Empowering Your Team. Many people regard being a director as either a non-job for people who have retired, or are about to, or one...
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Maverick Leadership

Company Culture Impacts Business Strategy

Guy Whitcroft -
How Company Culture Impacts Business Strategy. As author and speaker Simon Sinek says, “Company culture matters. How management chooses to treat its people impacts everything for better or for worse.” And this is the bottom line...
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Maverick Leadership

Culture – Better or worse impact

Guy Whitcroft -
Culture – Better or worse impact for your business. Culture, according to the Cambridge Dictionary, is “the attitudes, behaviour, opinions, etc. of a particular group of people within society.” So, how does this affect a...
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