Moeed Amin

With his background in Neuroscience, Psychology and Sales, Moeed brings a unique approach to help sellers dramatically improve their results using the science of persuasion. Recognised for generating over £200M in additional revenue and funding for his clientele, Moeed applies the neuroscience of decision-making to help sellers gain trust, accelerate deals and increase order values. His 20-year career spans prestigious organisations such as CEB, Informa, Gartner, Ovum, and Datamonitor, and various leadership and advisory roles in tech-based start-ups. He has helped turn around declining businesses to YoY growth of over 40% and has spent over 6 years exclusively selling to C-Level Executives in multi-billion dollar organisations across 10 different industries. Moeed has interviewed 428 B2B buyers across 10 industries, 9 functional responsibilities and 3 seniority levels to unearth invaluable insights into their decision-making process. This unique perspective, coupled with his application of behavioural science, has made Moeed an indispensable mentor for salespeople and company founders.

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Persuasion and Being Unforgettable

Persuasion and Being Unforgettable. To be persuasive, you must forget yourself. Conventional wisdom tells us that to be memorable, you must ensure people remember your qualities. The weird thing is that the more you “recognise” the other...

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