Avoiding the commodity death spiral


Avoiding the commodity death spiral. In today’s episode Judith Germain speaks to Per Sjofors (known as The Price Whisperer) about how to avoid the commodity death spiral. They discuss how you can tell what price the market will bear, and the problems with price testing.

They also talk about how business leaders can transform companies by making their pricing practice as the centrepiece of their business strategy. Per explains the difference that concentrating on the right 1% can make on your profits! You have to listen to find out what he means!

Per Sjofors, aka The Price Whisperer, is a serial entrepreneur, thought leader and best selling author in everything related to product or service pricing.

Listen to the conversation whether you are a not for profit (concerned about donations) or a for profit company.

Per Sjofors can be found on LinkedIn here. His website is here.

You can listen to Episode 260 on any of the popular podcast platforms or apps (including Spotify, and Audible). If you prefer to listen to your browser you can do that below. Enjoy!

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Maverick Paradox Media is for the pathologically curious who seek to learn from lateral thinkers, including how to execute maverick thinking. We provide a Maverick perspective on the world arounds us. 💢 I am the leading authority on 𝗠𝗮𝘃𝗲𝗿𝗶𝗰𝗸 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 and Founder of Maverick Paradox Media. It is because I am passionate about demonstrating that Maverick Leadership exists everywhere and understand that we can all learn from diverse and differing voices that I founded Maverick Paradox Media. Maverick Paradox reaches thousands of leaders and business owners, empowering and inspiring them to think differently, challenge often and increase their leadership capability. 💢 Maverick Paradox Media consists of: ✅ The Maverick Paradox Podcast (on all popular podcast platforms/apps – available episodes here: https://www.maverickparadox.co.uk/maverick-paradox-podcast-available-episodes/) ✅ The Maverick Paradox Magazine I also write for The Maverick Paradox Magazine and you can find those articles under my name Judith Germain.