Avoiding the commodity death spiral


Avoiding the commodity death spiral. In today’s episode Judith Germain speaks to Per Sjofors (known as The Price Whisperer) about how to avoid the commodity death spiral. They discuss how you can tell what price the market will bear, and the problems with price testing.

They also talk about how business leaders can transform companies by making their pricing practice as the centrepiece of their business strategy. Per explains the difference that concentrating on the right 1% can make on your profits! You have to listen to find out what he means!

Per Sjofors, aka The Price Whisperer, is a serial entrepreneur, thought leader and best selling author in everything related to product or service pricing.

Listen to the conversation whether you are a not for profit (concerned about donations) or a for profit company.

Per Sjofors can be found on LinkedIn here. His website is here.

You can listen to Episode 260 on any of the popular podcast platforms or apps (including Spotify, and Audible). If you prefer to listen to your browser you can do that below. Enjoy!