From startup to $1 billion revenue

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Autism Not Weird

In this episode Judith Germain speaks to Roy Osing about his experience taking a startup company to $1 billion in revenue and his perspectives on differentiation and growth.

Key Takeaways

  • Focus on execution over planning – do just enough planning to start executing fast. Learn and adjust as you go.
  • Create an actionable strategic plan in 48 hours focused on: how big, who to serve, what they crave.
  • Differentiate with an “only” statement, not claims of being the “best”.
  • Hire for “goosebumps” – find people who love other people.
  • Kill dumb rules that frustrate customers. Reduce friction, increase flow.
  • Relentlessly translate strategy into line-of-sight actions for each employee.

Topics:

Roy’s Approach to Strategic Planning

  • Focuses on executing fast, not perfect planning. Can create full strategic plan to execute in 48 hours.
  • Key questions: How big do you want to be? Who will you serve? What do they crave?
  • Planning process focused on growth, speed, and focus. Sets context for disruptive execution.

Keys to Differentiation

  • Shift from claims of “best” to being the “only” ones who do something specific.
  • Craft “only” statement based on customer cravings and how you’ll win.
  • Only statement is always a draft – be ready to change as competition responds.

Execution and Culture Change

  • Reduce friction, increase flow. Kill dumb rules, cut the crap.
  • Hire for goosebumps – find people who love other people.
  • Relentlessly translate strategy into line-of-sight actions for every employee.
  • Celebrate and reward those who execute on the vision.

Lessons from Growing a Startup

  • Change doesn’t happen overnight. Baby steps and relentless focus.
  • Leaders need to give permission, show the way, and help people execute on the vision.
  • Results, not ideas, are what matter in the end.

In this conversation Roy emphasised executing strategies over talking about them. He created a planning process focused on immediate, measurable growth through defining goals and key actions within 24 months.

Roy Osing is a former president, CMO and entrepreneur with over 40 years of successful and unmatched executive leadership experience in every aspect of business. He is the author of the no nonsense book series ‘Be DiFFERENT or be dead’, with ‘The Audacious Unheard of Ways I took a Startup to A BILLION IN SALES’ as his seventh’.


Maverick leadership is all about thinking outside the box and challenging the status quo. It’s about having the courage to take risks and the confidence to lead in a way that is authentic and genuine.

But amplifying your influence as a leader isn’t just about having a strong vision or a big personality. It’s also about having the right leadership capability and being able to execute on your ideas and plans.

The consequences of not having the right level of influence as a leader can be significant. Without the ability to inspire and motivate others, you may struggle to achieve your goals and make a real impact.

How Influential Are you? Take the scorecard at amplifyyourinfluence.scoreapp.com and see. 

Roy Osing can be found on LinkedIn here. His website is here.

You can listen to Episode 401 on any of the popular podcast platforms or apps (including Spotify, and Audible). If you prefer to listen to your browser you can do that below. Enjoy!

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Editor
Maverick Paradox Media is for the pathologically curious who seek to learn from lateral thinkers, including how to execute maverick thinking. We provide a Maverick perspective on the world arounds us. 💢 I am the leading authority on 𝗠𝗮𝘃𝗲𝗿𝗶𝗰𝗸 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 and Founder of Maverick Paradox Media. It is because I am passionate about demonstrating that Maverick Leadership exists everywhere and understand that we can all learn from diverse and differing voices that I founded Maverick Paradox Media. Maverick Paradox reaches thousands of leaders and business owners, empowering and inspiring them to think differently, challenge often and increase their leadership capability. 💢 Maverick Paradox Media consists of: ✅ The Maverick Paradox Podcast (on all popular podcast platforms/apps – available episodes here: https://www.maverickparadox.co.uk/maverick-paradox-podcast-available-episodes/) ✅ The Maverick Paradox Magazine I also write for The Maverick Paradox Magazine and you can find those articles under my name Judith Germain.