Having an offer that converts


Having an offer that converts. In today’s episode Judith Germain speaks to Luke Charlton about why he left his job and flew the country to set up a new business. They discussed why that business failed and what happened when he came home. He then went on to coach 4,000 people.

Luke talks about why ‘new market’ strategies fail and what to do instead. He explains why many entrepreneurs struggle to communicate to prospects how they can help them. Find out why sending one email a day can transform their business.

In this conversation Luke shares his journey from failure to being a head marketing coach to setting up his own business. He also shares the easiest way to get clients – what’s their unique problem?

In 2013 Luke Charlton (aka The Aussie Hermit) decided to quit his comfortable 6 figure/year Government job, move halfway around the world, and start an online business as a coach.

Luke’s Resource List

The 9 Email Offers that get clients free: https://9emailoffers.com

The 15 min client workshop: https://the15minuteclientworkshop.com

Maverick leadership is all about thinking outside the box and challenging the status quo. It’s about having the courage to take risks and the confidence to lead in a way that is authentic and genuine.

But amplifying your influence as a leader isn’t just about having a strong vision or a big personality. It’s also about having the right leadership capability and being able to execute on your ideas and plans.

The consequences of not having the right level of influence as a leader can be significant. Without the ability to inspire and motivate others, you may struggle to achieve your goals and make a real impact.

How Influential Are you? Take the scorecard at amplifyyourinfluence.scoreapp.com and see. 

Luke Charlton can be found on LinkedIn here. His website is here.

You can listen to Episode 286 on any of the popular podcast platforms or apps (including Spotify, and Audible). If you prefer to listen to your browser you can do that below. Enjoy!

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Maverick Paradox Media is for the pathologically curious who seek to learn from lateral thinkers, including how to execute maverick thinking. We provide a Maverick perspective on the world arounds us. 💢 I am the leading authority on 𝗠𝗮𝘃𝗲𝗿𝗶𝗰𝗸 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 and Founder of Maverick Paradox Media. It is because I am passionate about demonstrating that Maverick Leadership exists everywhere and understand that we can all learn from diverse and differing voices that I founded Maverick Paradox Media. Maverick Paradox reaches thousands of leaders and business owners, empowering and inspiring them to think differently, challenge often and increase their leadership capability. 💢 Maverick Paradox Media consists of: ✅ The Maverick Paradox Podcast (on all popular podcast platforms/apps – available episodes here: https://www.maverickparadox.co.uk/maverick-paradox-podcast-available-episodes/) ✅ The Maverick Paradox Magazine I also write for The Maverick Paradox Magazine and you can find those articles under my name Judith Germain.