Honesty in sales. In this episode Judith Germain speaks to Paul Owen about honesty in sales and how to build a good relationship with your customer. Paul talks about helping your prospects make the right buying decisions. He talks about the real purpose of networking and what you should do when you are at these events.
Selling is about when trust meets need, and Paul explains how to build trust before the need is there. Listen to the conversation to discover the structure of sales and how to put the needs of the customer first.
You can listen to Episode 238 on one of the popular podcast platforms here.
For those of you who are happy to listen through their browser … enjoy!