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Tuesday, 22 September, 2020
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Mavericks on video today

Mavericks on video today. Mavericks, you harness your skills and influence others. As a maverick you don’t wait for opportunities to come to you. So why are you not using video to reach your audience? If you haven’t started using video as a way to reach your audience, I’m afraid you’re already behind.

Video marketing allows you to engage with your audience more than you could have ever imagined! Here are just a few reasons why mavericks need to use video marketing:

  • Versatility
    Not all video marketing involves cheesy music in the background while some painfully happy and clearly uncomfortable person tries to explain “why you need to buy this product now!”. The great thing about video marketing, is that it can be whatever you need it to be.

Make a video to demonstrate a new product, to give a glimpse of beautiful scenery, or guide someone on a new recipe. There are endless ways to utilize videos. Think of how popular the simplistic, yet trendy ‘Tasty’ food videos are. Make your video what your audience wants to see.

  1. Proven Statistics According to this Wyzowl report:
    – 85% of businesses use video as a marketing tool
    – 99% of people who use video marketing say they’ll continue using video in 2020
    – 92% of video marketers feel the level of noise and competition have increased in the last year
    – 87% of video marketers say video has increased traffic to their website
    – 89% of video marketers say video, in general, gives them a good return on their investment.

    The list goes on and on. Video marketing is being incorporated all around you, and for a good reason. Think about it this way, how much video do you watch per day? Most likely more than you realise.

    Think of all the videos you see just scrolling through Facebook or Instagram. Chances are you stop to watch at least one per day, perhaps you even tag someone you know in a funny or heartwarming video.

    Statistics are showing over and over that video is a powerful and engaging form of marketing.
  2. Cost
    Video marketing doesn’t have to be expensive. No, you don’t need to hire a full production team to create a one-minute video. With all of the technology that surrounds us today, it’s becoming easier and easier to shoot, edit, and produce an entire video on one’s smartphone.

For example, you’re the owner of a small but unique business. During slow lunch hours, take this time to take quality videos on your phone, edit, and post short videos of the products on your social media platforms.

This means, depending on your video, it’s basically free. Look up basic video techniques and learn how to create an engaging video on your own.

Now, if you aren’t managing the store yourself, and want to save time repeating yourself to each employee, you can take a video of your instructions, and send it to your team so they can all review it at their own time! Easy day.

Mavericks on video today

  1. Engagement
  • People watch an average of 16 hours of online video per week and are twice as likely to share video content with their friends than any other type of content (wyzowl).

Not taking advantage of this would just be reckless at this point. Video marketing is consistently proving that it directs more traffic to a site, increases engagement and awareness of a product/service/announcement. Video marketing is a direct link from you, your brand’s mission and values, to your audience. Let them know exactly what you’re all about, and answer the questions they have!

As a Maverick you have something unique and special to share. By allowing your uniqueness to shine through your videos, you stand out from the others. People will feed off your character and be attracted to your energy. Think of how many people’s lives you can truly enrich by sharing your tips and tricks that have helped you become successful.

Now, I’m definitely not saying to just start posting live videos of yourself walking around the office, going on about whatever is on your mind. Formulate a strong video marketing strategy to best reach your target audience, and find out what will best attract others.

Mavericks on video, today?

Have fun with it, but do your research so you aren’t wasting yours, or anyone else’s time. Videos can be an extremely powerful tool, so if you’ve been considering it, consider this a nudge in the right direction!

Joel Ong
Joel Ong is the Creator of “Expert To Authority” System, a video coaching program which helps experts and business owners to become the foremost authority in their industry in 90 days through planning, creating and implementing videos with only their smartphone. Over the last 6 years, Joel has been offered partnerships with brands as a Video Strategist in the US, EU, China, Thailand, Indonesia and Singapore from an Ultra Music Festival International DJ and World’s Top #10 Wingsuit Athlete, to non-profit organisations such as The Salvation Army, and travel brands such as Flipagram, Poker Refugees, and The Hub. Joel has been interviewed on several podcasts including: Dragons Den Slayer Caner Veli’s “Ask Caner Show”, Caroline Balinska’s “Winning With Shopify”, and Tony Winyard’s Exceeding Expectations Podcast. Joel is also the host of the "Entrepreneurs Tribe Podcast", a no BS show to listeners across 30 countries, featuring purpose-driven celebrities, models, thought leaders, 7-9 figure founders, moguls, experts, and global speakers on their journey to impact the world.

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