Podcasts as a research tool. In this episode Judith Germain speaks to Charles Brecque about how podcasts are a great way for businesses to do market research and find customers. They also discuss the benefits of using a podcast to build a brand that attracts customers and why business owners should use a podcast to find the friction that is concerning their customers.
Charles is the founder and CEO of Legislate, a legal tech company which allows businesses to create lawyer-approved contracts on no legal budget.
Listen to the conversation to discover why hosting a podcast is more than building a brand and how it can be a powerful market research tool for your business.
Charles Brecque can be found on LinkedIn here.
You can listen to Episode 262 on any of the popular podcast platforms or apps (including Spotify, and Audible). If you prefer to listen to your browser you can do that below. Enjoy!