Sell the relationship not the product. In this episode Judith Germain speaks to Tyler McCune about how to sell the relationship not the product. This provides a better likelihood for success.
Tyler believes in the daily email as a method of connecting with your prospects. The more contact you have with your list the more likely they will turn to you when you need something. Contact can include other things than an email – the goal is to connect as often as possible with things that are interesting and useful.
Tyler offers the listeners of The Maverick Paradox Podcast a special offer. He will critique your emails if you mention this podcast. This is a valuable service and worth visiting his website to contact him.
Listen to the rest of the conversation.
You can listen to Episode 82 on one of the popular podcast platforms here.
For those of you who are happy to listen through their browser … enjoy!