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HomeMaverick ExecutionThe power of authentic persuasion

The power of authentic persuasion

Note to listeners: This episode was recorded in June 2020. The coronavirus (COVID -19) was recognised as a pandemic by the World Health Organisation on 11 March 2020.  

In this episode Judith Germain speaks to Jason Cutter about selling with authentic persuasion. They discuss the importance of intent in sales, and the need to share your own personal story.

Jason explains the difference between those who are authentic manipulators and those that use authentic persuasion. He warns us away from the order takers who try to sell you something even if its not what you really need.

Jason’s belief is that marketing done right is leadership. 

This is an interesting conversation around sales, ethics and persuasion.

Listen up to the rest of the conversation.

Jason’s LinkedIn Profile is here. His website is here.

You can listen to Episode 108 on one of the popular podcast platforms here.

For those of you who are happy to listen through their browser … enjoy!

Editor
Editorhttps://www.maverickparadox.co.uk
Maverick Paradox Media is for the pathologically curious who seek to learn from lateral thinkers, including how to execute maverick thinking. We provide a Maverick perspective on the world arounds us. ๐Ÿ’ข I am the leading authority on ๐— ๐—ฎ๐˜ƒ๐—ฒ๐—ฟ๐—ถ๐—ฐ๐—ธ ๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ and Founder of Maverick Paradox Media. It is because I am passionate about demonstrating that Maverick Leadership exists everywhere and understand that we can all learn from diverse and differing voices that I founded Maverick Paradox Media. Maverick Paradox reaches thousands of leaders and business owners, empowering and inspiring them to think differently, challenge often and increase their leadership capability. ๐Ÿ’ข Maverick Paradox Media consists of: โœ… The Maverick Paradox Podcast (on all popular podcast platforms/apps โ€“ available episodes here: https://www.maverickparadox.co.uk/maverick-paradox-podcast-available-episodes/) โœ… The Maverick Paradox Magazine I also write for The Maverick Paradox Magazine and you can find those articles under my name Judith Germain.

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