Why you should be podcasting in 2024. It is 2024 and podcasting, like social media marketing, may feel like it has been done to death. Should you embark on the journey that matches your auditorial talents and thoughts and opinions onto the world or is it too late to just the general population as your own personal vocal “dear diary”?
Despite it looking like it has been done to death, podcasting is actually in its infancy and holds many exciting opportunities not just for businesses but as another arm of opportunities for humans to use digital means to connect and comprehend each other. Sharing ideas is not a new concept but being able to go ahead and build out areas that allow for your audience to comprehend you by using the natural tools of your voice and tone should not be underestimated.
Podcasting still hasn’t peaked past the point of usefulness and it’s actually a really comfortable way to show yourself as a thought leader and professional without needing all of the fancy equipment you may believe you need. A simple microphone and system that will allow you to record, a little artwork and away you go! Thoughts open for all to hear.
When media was gatekept we would have killed for mediums that allowed our ideas to reach the masses, but being a journalist is not available to all, and having your own static anytime binge worthy radio show wasn’t either.
Nowadays you don’t have to wait for others to validate what you want to share, you get complete freedom on how you do this and it is such a wonderful way for you to be open to your audiences and potential audiences. The self expression is a priceless bonus that makes sure that podcasting can be seen as one of the most powerful mediums of communication for any influencer or brand.
So why is 2024 such a brilliant time to embark on surfing the sound wave directly into the eager ears of your audience and potential clients?
Podcasting offers a global reach due to their popularity, it is becoming quite the norm to have a favourite podcast the same way we would have a favourite book or movie.!
Podcast listeners tend to be highly engaged and loyal, making playlists, subscribing to their channels and binging their content across multiple platforms. Podcasts can be a powerful tool to encourage hard core fan behaviour that supports you with unshakable resolve.
You might think that there isn’t any money in podcasting but that wouldn’t be accurate either, you have so many sponsorship and monetisation opportunities that can support you in creating your podcast in a financial way.
Is it doable? Yes!! Starting a podcast is one of the most accessible priced methods of visibility! It doesn’t cost a lot to get started and you can really help your podcast get off the ground without too much in the way of additional investment.
Podcasts also offer exceptional long form content which will allow you to repurpose with ease. Blogs, videos, captions and quotable content can all be taken from your podcast! Imagine being able to thank sponsors for supporting your podcast and getting it out there to wider audiences whilst also making an extra income!
One of the best things about podcasting from a buyer’s behaviour point of view is that it creates a stunning opportunity for sub conscious transition to happen. Because we listen to podcasts while we are driving or walking the dog or working your listeners may not consciously be taking in every single word but what they are doing is taking in the messaging you are providing into their subconscious brains! It’s powerful and really easy to provide for your people!!
Your business should also be creating consumable content that is going to fit everyone’s specific preferences. Some will want text, video and some will adore audio!! Give yourself the opportunity to be seen and heard in a way that delights your audience!
