Writing with personality


Writing with personality. In today’s episode Judith Germain speaks to Lucy Bedewi about how writing with personality helps businesses scale authentically. They talk about the dangers of using AI to write your content and the when you should use it. Lucy discusses the need for your brand voice to be consistent and authentic. She explains the need for content writers to find they own voice and not forget who they are because they spend so much time for writing for someone else.

Lucy is the copywriter behind the brand My Write Hand Woman. She specialises in writing personality packed copy that converts for women run businesses. She uses the client’s brand voice and zesty humour to help companies stand out online, create a fun brand presence, and scale much faster.

Listen to the conversation and get personality into your writing.

Lucy Bedewi can be found on LinkedIn here.

You can listen to Episode 263 on any of the popular podcast platforms or apps (including Spotify, and Audible). If you prefer to listen to your browser you can do that below. Enjoy!

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Judith Germain is the Leading Authority on Maverick Leadership and has been defining Mavericks as wilfully independent people since 2005. She empowers business owners, leaders, the C-Suite and organisations to thrive in complex, constantly changing environments. She is a consultant, mentor, trainer and speaker. Judith is also the Founder of the Maverick Paradox and Maverick Paradox Media. She is HRZone's Leadership Columnist, a Brainz 500 Influential Leader and author of The Maverick Paradox: The Secret Power Behind Successful Leaders. Her expert opinion is sought after by national press, radio and trade press. Judith is also Editor of The Maverick Paradox Magazine, Host of the Maverick Paradox Podcast, and The Maverick Paradox @ KLDR Online Leadership Development Radio. Click the contact us button to find out how to hire Judith, or ask her to appear on your show or in your publication.


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