How to dominate Amazon. In this episode Judith Germain speaks to Eugene Sas about how to dominate Amazon as an entrepreneur.
You can listen to Episode 445 on any of the popular podcast platforms or apps (including Spotify, and Audible). If you prefer to listen to your browser you can do that below. Enjoy!
Key Takeaways
- Eugene shared his journey from corporate job to building a 7-figure Amazon business
- He discussed strategies for finding low-competition product niches through keyword research
- Private labelling products allows building a brand asset that can be sold later
- Adapting to market changes and developing competitive advantages is key for success
Topics
Eugene’s Background and Entrepreneurial Journey
- Born in Ukraine, immigrated to US as a baby, family valued education and corporate careers
- Worked in finance in NYC initially but felt unfulfilled, lacked passion
- Mentor introduced him to selling on Amazon in 2014, started his own business in 2016
- Built a 7-figure winter sports brand through product design improvements
Strategies for Succeeding on Amazon
- Utilise software to find low-competition, high-demand product niches
- Analyse titles/keywords to identify unmet needs with little competition
- Private label products to build a brand asset that can be sold later
- Focus on superior product design, packaging, marketing to differentiate
- Leverage Amazon’s review programs and advertising to build momentum
Challenges and Lessons Learned
- Early days were bumpy with little guidance, made some product mistakes
- Long product development cycles risked missing market changes
- Adapted strategies to find lower-risk opportunities in niche markets
- Consistent learning and creating competitive advantages is crucial
In this conversation Eugene shares some of the mistakes and challenges he faced in the early days, such as long product development cycles leading to increased competition. He emphasises the importance of constantly adapting the business model to stay ahead of the curve, and how he has developed a more efficient system for finding and launching new products in the current Amazon landscape.
Eugene provides the website launchtopdog.com as a resource for entrepreneurs interested in learning more about his approach to selling on Amazon. He notes that the principles can be applied beyond just the Amazon platform, as the core strategies are applicable to e-commerce more broadly.
Eugene Sas is a seasoned e-commerce veteran with 7 years of experience, who turned a $10,000 start-up into a multi-million dollar winter sports brand.
Eugene Sas can be found on LinkedIn here. His website can be found here.
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