Really unconventional entrepreneurism


Really unconventional entrepreneurism. In this episode Judith Germain speaks to Alexandra Nolan about her unconventional entrepreneurism. She set up her retail store with only $10,000, with no business plan and a bucketload of optimism, before she was able to franchise her business. She was impulsive and have learnt the importance of strategy.

This is her story of how she became a fashion influencer, segued to other businesses and became named ‘Top 10 Inspiring Influencers List’. She is now an author teaching others unconvential strategies.  

Listen to this conversation about how she became an influencer, and what happened when she grew her business to fast. Alexandra also shares the disconnect of franchising. 

Alexandra Nolan is the founder of City Chic Living blog and CEO of the UE Academy. Alexandra studied International Business at Bournemouth University in England, and is currently pursuing her PhD in Business with a focus in consumer behaviour. Named on Yahoo’s ‘Top 10 Inspiring Influencers List’ and appearing in ‘Forbes’, along with many other notable national publications, Alexandra is paving the way for aspiring unconventional entrepreneurs all over the world.

Maverick leadership is all about thinking outside the box and challenging the status quo. It’s about having the courage to take risks and the confidence to lead in a way that is authentic and genuine.

But amplifying your influence as a leader isn’t just about having a strong vision or a big personality. It’s also about having the right leadership capability and being able to execute on your ideas and plans.

The consequences of not having the right level of influence as a leader can be significant. Without the ability to inspire and motivate others, you may struggle to achieve your goals and make a real impact.

How Influential Are you? Take the scorecard at and see. 

Alexandra Nolan can be found on LinkedIn here. Her website is here.

You can listen to Episode 283 on any of the popular podcast platforms or apps (including Spotify, and Audible). If you prefer to listen to your browser you can do that below. Enjoy!

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Judith Germain is the Leading Authority on Maverick Leadership and has been defining Mavericks as wilfully independent people since 2005. She empowers business owners, leaders, the C-Suite and organisations to thrive in complex, constantly changing environments. She is a consultant, mentor, trainer and speaker. Judith is also the Founder of the Maverick Paradox and Maverick Paradox Media. She is HRZone's Leadership Columnist, a Brainz 500 Influential Leader and author of The Maverick Paradox: The Secret Power Behind Successful Leaders. Her expert opinion is sought after by national press, radio and trade press. Judith is also Editor of The Maverick Paradox Magazine and Host of the Maverick Paradox Podcast. Do you know how influential you are? Invest 5 mins of your time and take the Scorecard to find out: https://amplify your influence.score Click the contact us button to find out how to hire Judith, or ask her to appear on your show or in your publication.


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