Really unconventional entrepreneurism

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Really unconventional entrepreneurism. In this episode Judith Germain speaks to Alexandra Nolan about her unconventional entrepreneurism. She set up her retail store with only $10,000, with no business plan and a bucketload of optimism, before she was able to franchise her business. She was impulsive and have learnt the importance of strategy.

This is her story of how she became a fashion influencer, segued to other businesses and became named ‘Top 10 Inspiring Influencers List’. She is now an author teaching others unconvential strategies.  

Listen to this conversation about how she became an influencer, and what happened when she grew her business to fast. Alexandra also shares the disconnect of franchising. 

Alexandra Nolan is the founder of City Chic Living blog and CEO of the UE Academy. Alexandra studied International Business at Bournemouth University in England, and is currently pursuing her PhD in Business with a focus in consumer behaviour. Named on Yahoo’s ‘Top 10 Inspiring Influencers List’ and appearing in ‘Forbes’, along with many other notable national publications, Alexandra is paving the way for aspiring unconventional entrepreneurs all over the world.


Maverick leadership is all about thinking outside the box and challenging the status quo. It’s about having the courage to take risks and the confidence to lead in a way that is authentic and genuine.

But amplifying your influence as a leader isn’t just about having a strong vision or a big personality. It’s also about having the right leadership capability and being able to execute on your ideas and plans.

The consequences of not having the right level of influence as a leader can be significant. Without the ability to inspire and motivate others, you may struggle to achieve your goals and make a real impact.

How Influential Are you? Take the scorecard at amplifyyourinfluence.scoreapp.com and see. 

Alexandra Nolan can be found on LinkedIn here. Her website is here.

You can listen to Episode 283 on any of the popular podcast platforms or apps (including Spotify, and Audible). If you prefer to listen to your browser you can do that below. Enjoy!

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Maverick Paradox Media is for the pathologically curious who seek to learn from lateral thinkers, including how to execute maverick thinking. We provide a Maverick perspective on the world arounds us. 💢 I am the leading authority on 𝗠𝗮𝘃𝗲𝗿𝗶𝗰𝗸 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 and Founder of Maverick Paradox Media. It is because I am passionate about demonstrating that Maverick Leadership exists everywhere and understand that we can all learn from diverse and differing voices that I founded Maverick Paradox Media. Maverick Paradox reaches thousands of leaders and business owners, empowering and inspiring them to think differently, challenge often and increase their leadership capability. 💢 Maverick Paradox Media consists of: ✅ The Maverick Paradox Podcast (on all popular podcast platforms/apps – available episodes here: https://www.maverickparadox.co.uk/maverick-paradox-podcast-available-episodes/) ✅ The Maverick Paradox Magazine I also write for The Maverick Paradox Magazine and you can find those articles under my name Judith Germain.