The world needs your message


The world needs your message but will move on without it. In today’s episode Judith Germain speaks to Matt McWilliams about a range of topics relating to building a personal brand and turning one’s passion into profit. Matt McWilliams shares his personal journey of discovering his passion for marketing and messaging and how he turned it into a successful career. He emphasises the importance of sharing one’s unique message and voice, standing out in a niche market, and becoming the leading expert in one area. Matt also stresses the significance of identifying one’s passion and what people come to them for help with, and being intentional in choosing who to help and serve.

The conversation highlighted the importance of having a clear message and a strong personal brand in today’s world, and offers practical advice for those looking to build their own brand. They discuss the fear and comparison that can come with building a personal brand or platform, advising against comparing one’s beginning to someone else’s middle and embracing fear as an indicator of what needs to be done. They encourage listeners to start the platform, podcast, or video channel that they feel called to do, as there are thousands of people waiting for them to lead.

Overall, the conversation emphasises the value of embracing one’s unique voice and style in order to make an impact, and provides insights on how to differentiate oneself from the competition, clarify the audience and passion for service providers, and creating a personal brand that stands out in today’s noisy market.

Listen up for practical advice and tools on how to turn your passion into profit.

Maverick leadership is all about thinking outside the box and challenging the status quo. It’s about having the courage to take risks and the confidence to lead in a way that is authentic and genuine.

But amplifying your influence as a leader isn’t just about having a strong vision or a big personality. It’s also about having the right leadership capability and being able to execute on your ideas and plans.

The consequences of not having the right level of influence as a leader can be significant. Without the ability to inspire and motivate others, you may struggle to achieve your goals and make a real impact.

How Influential Are you? Take the scorecard at and see. 

Matt McWilliams can be found here.

You can listen to Episode 329 on any of the popular podcast platforms or apps (including Spotify, and Audible). If you prefer to listen to your browser you can do that below. Enjoy!