Ali is a Business Impact Coach, Writers Coach and a qualified Project and Proposals Manager. She is an author of guides for coaches starting out in their business and various journals and other business support books. She is also a Geographer of Emotions, helping people to grow and develop personally and professionally through the methodology of Emotional Mapping.
Her background is corporate project and proposals management, leading teams winning multi-million-pound contracts in infrastructure. She went to university at 41 years old and graduated with a BA (Hons) in Business and Finance Management in 2009. She has successfully run independent businesses for many years, before and after her time in corporate, gaining great insight and understanding of the pressures that being a small business owner can bring.
Throughout her career Ali has coached and written, these are her two passions. From running Weight Watchers meetings in the 1990’s to running her own businesses in Insurance and Retail, her life has been a rollercoaster of highs and lows, both personally and professionally. Ali totally embraces all of the learning experiences that have brought her to where she is today.
She believes that to be able to help others achieve, you need to have learned from failure, to know joy you must first experience pain. She has been knocked down more times than she can count but has always got up again.
Ali is now living her best life, full of confidence, self-belief, love and purpose. Her journey now is to bring that light and positivity into the lives of others, through her coaching and her story telling. Ali is also very proud and excited to be the Director of Business Services for Emotional Geography UK Ltd, Eliciting, Mapping and Managing Emotions.