Dr Chris Endersby

Chris Endersby is the Head of Strategy at Firestarter, a small branding agency working with organisations and scale-up B2B businesses, particularly those that are purpose driven or in need of differentiation to stay competitive. Chris is a coaching psychologist who started his career working as a front-line child safeguarding practitioner, manager and researcher. This gave him a deep understanding of how people respond to periods of major change and disruption. Equipped with this knowledge, Chris went on to help JP Morgan, KPMG, UBS and Barclays — as well as various tech innovators and boutique consultancies — make transformational change happen. At Firestarter, Chris blends proven psychological toolkits with brand identity to help entrepreneurs create truly meaningful, authentic and liberating businesses.