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Craig Johnstone

Craig Johnstone identified a need in the market for a dedicated export service for SME drinks businesses. He established Cheers Global in 2024. Leveraging his extensive sales career,  drinks industry acumen, and wide network, Craig developed bespoke solutions to help beverage companies navigate and enhance their export ventures more efficiently and successfully.
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Maverick Leadership

Why conventional education isn’t suitable

Craig Johnstone -
Why conventional education isn't suitable for everyone and doesn't define success. Based on my own experience I know firsthand how daunting the pressures of trying to pursue higher education can be. When I was 16, during...
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Feedback in a Fragile World

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Feedback in a Fragile World. In today's conversation Judith Germain speaks to Jeff Hancher about leadership, feedback, and his new book "Firm Feedback in...

Take Charge: Entrepreneurs never planned to be managers

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Take Charge: Entrepreneurs never planned to be managers. In today's Short Talk episode Judith Germain speaks to Claudia D. Thompson about the leadership challenges...

The quiet power of community

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The quiet power of community for small business owners. Approximately 70% of new businesses in the UK start off in the home, contributing £300...

Why DEI is more important than ever

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Why DEI is more important than ever. One of the newsletters I have shared with my stakeholders this year was titled: What Story Does...

Enhance critical thinking by brain hacking

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Enhance critical thinking by brain hacking. "If there was one life skill everyone on the planet needed, it was the ability to think with critical objectivity.” -...

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