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Peter Cook

Peter Cook leads Human Dynamics, offering Business and Organisation Development. He also delivers keynotes around the world that blend business intelligence with parallel lessons from music via The Academy of Rock. Author of and contributor to eleven books on business leadership, acclaimed by Tom Peters, Professors Charles Handy, Adrian Furnham and Harvey Goldsmith CBE. His three passions are science, business and music, having led innovation teams for 18 years to develop life-saving drugs including the first treatments for AIDS, Herpes and the development of Human Insulin. 18 years in academia and 18 + years running his businesses. All his life since the age of four playing music.
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Maverick Execution

A comedy of errors

Peter Cook -
A comedy of errors. I have just launched my 14th book, having written on a host of issues from business leadership through music to politics. My latest offering is a satirical piece on the state of our...
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Maverick Leadership

Creativity lessons from David Bowie

Peter Cook -
Creativity lessons from David Bowie and Brian Eno. I recently recorded an album of music soundscapes in my studio, inspired by the time and space I found under lockdown.  Please listen and download the album...
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Maverick Execution

Creativity in business with The Beatles

Peter Cook -
Creativity in business with The Beatles. The Beatles transformed the pop song from simple three chord tales of love lost and founded an art form that has defined and redefined much popular music over the...
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Maverick Execution

Constraints and Creativity

Peter Cook -
Constraints and Creativity. In the film It Might Get Loud, guitarist Jack White says that technology makes us lazy and laziness is bad for creativity. He is right. My first guitar cost £10, the strings stood about an...
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Maverick Execution

Leadership lessons from maverick musicians

Peter Cook -
Business leadership lessons from maverick musicians. Over 27 years, I have synthesised lessons from world business schools with parallel insights from the world of music. In this article we sample the work of maverick musician...
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