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Peter Cook

Peter Cook leads Human Dynamics, offering Business and Organisation Development. He also delivers keynotes around the world that blend business intelligence with parallel lessons from music via The Academy of Rock. Author of and contributor to eleven books on business leadership, acclaimed by Tom Peters, Professors Charles Handy, Adrian Furnham and Harvey Goldsmith CBE. His three passions are science, business and music, having led innovation teams for 18 years to develop life-saving drugs including the first treatments for AIDS, Herpes and the development of Human Insulin. 18 years in academia and 18 + years running his businesses. All his life since the age of four playing music.

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Creativity in business with The Beatles

Creativity in business with The Beatles. The Beatles transformed the pop song from simple three chord tales of love lost and founded an art form that has defined and redefined much popular music over the...

Constraints and Creativity

Constraints and Creativity. In the film It Might Get Loud, guitarist Jack White says that technology makes us lazy and laziness is bad for creativity. He is right. My first guitar cost £10, the strings stood about an...

Leadership lessons from maverick musicians

Business leadership lessons from maverick musicians. Over 27 years, I have synthesised lessons from world business schools with parallel insights from the world of music. In this article we sample the work of maverick musician...

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Can We Be the Natural Healing We Need? In December 1960, with Elvis Presley’s vibrato laden ‘It’s Now or Never’ at number one in the music...

Maverick Paradox Media: What’s on

Maverick Paradox Media: What’s on this week? Maverick Paradox Media consists of: The Maverick Paradox Podcast The Maverick Paradox MagazineThe Maverick Paradox @ KLDR (Weekly...

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The Gift in Every Experience

The Gift in Every Experience – Choose Your Words! Studies have shown how words are of little importance in verbal communication generally. When we...
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