Exponential growth for brands. In this show Judith Germain speaks to Dr James Richardson about how brands can be built from their behaviour. He describes how symbolism on your packaging and marketing can be more important than the message or the story.
Dr Richardson explodes a number of myths on how you can get and retain the attention of your marketplace when you are a brand. He explains how you must find the dissatisfied and how to generate your own marketing.
Listen up to the rest of the conversation.
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Mike can be found on LinkedIn here. His website is here.
You can listen to Episode 181 on one of the popular podcast platforms here.
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