Social Selling on LinkedIn


Social Selling on LinkedIn. In this episode Judith Germain speaks to Kenneth Nel about social selling on LinkedIn.

Key Takeaways

  • Social selling is about building relationships, not pitching or “selling”
  • Being genuine and vulnerable helps connect with people online
  • Consistent posting and engaging is key, even if you don’t get a lot of likes/comments
  • Don’t be afraid to put yourself out there and post – you have to in order for people to see you


Defining Social Selling

  • Social selling is about building relationships and community, not actively selling
  • It involves having genuine conversations and getting to know people
  • If a transaction happens later, it should stem naturally from the relationship

Being Vulnerable and Genuine

  • Sharing your own experiences helps people relate to you
  • Not everyone can share deeply personal things online due to potential backlash
  • You can still connect without oversharing, by talking about challenges you’ve faced

Consistency and Engagement

  • Post consistently even if you don’t get a lot of engagement
  • Lurkers who don’t engage still see your posts and can become customers
  • Comment on others’ posts to get involved in conversations

Pulling the Trigger

  • Don’t let fear hold you back from posting and putting yourself out there
  • You have to post for anyone to see you and connect with you
  • The more you post, the better you’ll get at social selling

In this conversation Kenneth advised genuinely engaging in conversations to build trust and understanding, then naturally solving problems without expectation of transactions. This contrasts pitching and using relationships solely for gain. He contrasts other Social Media platforms to Linkedin.

Kenneth Nel is the Hoodie Guy on LinkedIn, he uses the 4Cs to build a consistent flow of conversations.

Maverick leadership is all about thinking outside the box and challenging the status quo. It’s about having the courage to take risks and the confidence to lead in a way that is authentic and genuine.

But amplifying your influence as a leader isn’t just about having a strong vision or a big personality. It’s also about having the right leadership capability and being able to execute on your ideas and plans.

The consequences of not having the right level of influence as a leader can be significant. Without the ability to inspire and motivate others, you may struggle to achieve your goals and make a real impact.

How Influential Are you? Take the scorecard at and see. 

Kenneth Nel can be found on LinkedIn here. His website is here.

You can listen to Episode 400 on any of the popular podcast platforms or apps (including Spotify, and Audible). If you prefer to listen to your browser you can do that below. Enjoy!

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Maverick Paradox Media is for the pathologically curious who seek to learn from lateral thinkers, including how to execute maverick thinking. We provide a Maverick perspective on the world arounds us. 💢 I am the leading authority on 𝗠𝗮𝘃𝗲𝗿𝗶𝗰𝗸 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 and Founder of Maverick Paradox Media. It is because I am passionate about demonstrating that Maverick Leadership exists everywhere and understand that we can all learn from diverse and differing voices that I founded Maverick Paradox Media. Maverick Paradox reaches thousands of leaders and business owners, empowering and inspiring them to think differently, challenge often and increase their leadership capability. 💢 Maverick Paradox Media consists of: ✅ The Maverick Paradox Podcast (on all popular podcast platforms/apps – available episodes here: ✅ The Maverick Paradox Magazine I also write for The Maverick Paradox Magazine and you can find those articles under my name Judith Germain.