Staying true to the emotions behind your brand


Staying true to the emotions behind your brand. In this Short Talk episode Judith Germain speaks to Cassie Petrey about her experience with imposter syndrome and how she reframed it as a sign of caring and passion for her work. Cassie also shares how she looks for the same qualities in potential hires, emphasising the importance of caring and wanting to be present in a role.

Judith and Cassie discuss the importance of showing up on social media platforms to increase brand visibility. They also emphasise the value of being an early adopter of new technologies and tools to stay ahead of the competition.

They discuss various tips and insights on working with A-listers, landing dream clients, and growing one’s brand. Cassie emphasises the importance of building a great service, focusing on learning and understanding clients’ needs, and staying true to the core purpose and emotions behind one’s brand.

In this conversation they discuss the importance of understanding the purpose and emotions behind building a brand.

From fangirl to CEO of top celebrity social media/music management firm, Cassie Petrey (Forbes 30 under 30 and Billboard 30 under 30 recipient) is the woman behind some of the most iconic artists social media marketing including Backstreet Boys and Ed Sheeran.

Maverick leadership is all about thinking outside the box and challenging the status quo. It’s about having the courage to take risks and the confidence to lead in a way that is authentic and genuine.

But amplifying your influence as a leader isn’t just about having a strong vision or a big personality. It’s also about having the right leadership capability and being able to execute on your ideas and plans.

The consequences of not having the right level of influence as a leader can be significant. Without the ability to inspire and motivate others, you may struggle to achieve your goals and make a real impact.

How Influential Are you? Take the scorecard at and see. 

Cassie Petrey can be found on LinkedIn here. Her website can be found here.

You can listen to Episode 369 on any of the popular podcast platforms or apps (including Spotify, and Audible). If you prefer to listen to your browser you can do that below. Enjoy!

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Maverick Paradox Media is for the pathologically curious who seek to learn from lateral thinkers, including how to execute maverick thinking. We provide a Maverick perspective on the world arounds us. 💢 I am the leading authority on 𝗠𝗮𝘃𝗲𝗿𝗶𝗰𝗸 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 and Founder of Maverick Paradox Media. It is because I am passionate about demonstrating that Maverick Leadership exists everywhere and understand that we can all learn from diverse and differing voices that I founded Maverick Paradox Media. Maverick Paradox reaches thousands of leaders and business owners, empowering and inspiring them to think differently, challenge often and increase their leadership capability. 💢 Maverick Paradox Media consists of: ✅ The Maverick Paradox Podcast (on all popular podcast platforms/apps – available episodes here: ✅ The Maverick Paradox Magazine I also write for The Maverick Paradox Magazine and you can find those articles under my name Judith Germain.