Ben Baker

With more than a quarter century of helping his clients communicate effectively through change, I am passionate about learning about, dissecting, cultivating and telling your story with you. I believe that change happens because people are bought into why something must change, and leaving the how up to the individual. It is about letting people understand what the goals are and why. Change happens not only by understanding what achieving those goals enables you to do that you cannot do now, but realizing what the ramifications are of not achieving those goals. Our E-book “Ten things to consider before you instigate change" pdf can be downloaded here: https://yourbrandmarketing.com/wp-content/uploads/2022/11/Ten-things-to-consider-before-you-instigate-change.pdf
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Maverick Leadership

Where is Business Communication Going?

Ben Baker -
Where is Business Communication Going? The 2024 Grammarly State of Business Communication report is live. Every year, Grammarly does a deep dive to see where and how business communication has changed and what we, as...
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Maverick Execution

Brevity is Your Ally

Ben Baker -
Brevity is Your Ally. A few months ago, I read a post by Seth Godin called Rewrite for Humans. Now, what I love about Seth, besides his way of looking at the world of marketing and communication,...
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Maverick Leadership

Weaponised double edged sword

Ben Baker -
Weaponised double edged sword. Weaponised Internal Communication. Communication is the double-edged sword. It brings people together, but unfortunately, it can also tear people apart.As organisations, we must consider how people use communications and why. We...
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Maverick Execution

Are you ready for that punch in the mouth?

Ben Baker -
Are you ready for that punch in the mouth? “Everyone has a plan until they get punched in the mouth.” Mike Tyson I cannot tell you how many times I have seen plans fail. People and companies assess...
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Maverick Leadership

Paint a picture in their mind’s eye

Ben Baker -
Paint a picture in their mind's eye. Here is an experiment for you. Take five or ten people you know, show them the image at the top of this article and have them describe it...
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Maverick Leadership

Look who is turning four

Ben Baker -
Look who is turning four. The Maverick Paradox Magazine is now a precocious four-year-old.   This deserves a celebration. It is standing and walking independently and has found its voice. It is starting to discover what it...
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Maverick Leadership

Who broke my magic wand?

Ben Baker -
Who broke my magic wand? Remember when you started your company? You were small, agile, and excited. You had a small staff that understood and believed in your mission, vision, mandate, and goals as you...
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Maverick Execution

Exploring the Ramifications of Unexplained Shelved Projects

Ben Baker -
The Silent Impact: Exploring the Ramifications of Unexplained Shelved Projects. There is a big difference between analysis paralysis and doing nothing deliberately. As I wrote in my June article this year, "Stop Wringing Your Hands," most...
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Maverick Leadership

From Rhetoric to Reliability

Ben Baker -
From Rhetoric to Reliability: Crafting a Trustworthy Identity in the Age of Information. How we describe ourselves is irrelevant if no one believes us. Way too many leaders and organisations try to tell a story about...
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Rethinking Nicotine: Biohacking, and the Female Health Gap

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Rethinking nicotine and biohacking. In today's episode Judith Germain speaks to Terry Seal about biohacking, nicotine, and navigating male-dominated industries. Motivated by her experiences with...

Six years in: Why Maverick thinking matters more than ever

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Six years in, The Maverick Paradox Magazine reflects on why independent, maverick thinking matters more than ever. Launched just before the pandemic, the magazine continues to provoke Maverick Leadership everywhere -helping leaders, business owners, and the pathologically curious think clearly under pressure and prepare for what comes next.

Conversations That Changed How We Understand Leadership

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Eight years, 480+ episodes, and a global audience across 88% of the world. The Maverick Paradox Podcast has become a home for unconventional thinkers, from a corporate spy to two monks, revealing what leadership really looks like under pressure.

Why credit card payment management matters

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Why credit card payment management matters for financial success. Credit cards are often seen as either dangerous traps or shiny status symbols. Here’s the twist, though: when used with intention credit cards can become something else entirely. They become tools of strategic power.

Why continuous learning defines managers

Nicholas Gonzales - 0
Why continuous learning defines today’s most effective managers. The modern business environment particularly in the digital sphere is high-speed and high-stakes. Management is no longer about what you know; it's about how fast you're willing to evolve. Being effective today comes from adaptability as much as your years of experience. That usually entails a relentless commitment to learning.